When you request it, they will give you Amazon. Yes, you can sell on Amazon without joining the brand registry. However, it carries some risks. Most commonly, your listings are hijacked by competitors selling counterfeit or imitated products.
Another common problem is that low-cost manufacturers sell a similar product at a reduced price. Sellers call these brands private label. Selling them as their own products is one of the best strategies for Amazon sellers. When you sell items with unique features and brands, you'll reduce your competition.
You can create a business that has much more growth potential. Before we get into the details of the Amazon Brand Registry program, this is a useful resource for brands that are transitioning to selling online. But does it make the program mandatory if a company wants to remain competitive on Amazon? Each brand must make that decision for themselves, so we will clarify the program below. Amazon offers millions of products on its website, so trying to find the perfect item to sell can be a little overwhelming.
This may sound crazy, but one of my friends owns a huge privately owned personal jewelry store on and off the internet and can't get into Amazon, even with fifty years of business from his grandfather to his father and now he's climbing there. Amazon will make it difficult for you to add products to the platform with a brand name without being in the Amazon Brand Registry program. So, my question is: Do I still need to contact the brand and ask them for permission before listing products on Amazon? When you scan an item, it will tell you if you can sell it and, if so, in what condition (s) you can sell it (New or Used). I sell The North Face brand for many years and receive them directly from the manufacturer, now I tried to sell it under a new account but I had no luck and, of course, it is restricted.
Fulfillment by Amazon (FBA) is a program where you can send all your products to Amazon, and when they sell, Amazon will ship them for you. Some brands require sellers to also pay a fee directly to Amazon once they are approved to sell the brand ????. If your business model includes Retail Arbitrage (AR), it's always a good idea to download the Amazon Seller app to your phone or tablet so that you can check if a product is restricted when you outsource items. Sometimes you'll need to provide documentation showing where and when you purchased the products to prove to Amazon that you sell authentic items.
For brands that have recently enrolled in the Amazon Brand Registry program and those considering joining, it's good to know how long Amazon will take to approve you for the program.